Noise Between Stations: A Business Design Blog � Blog Archive � Gladwell on why focus groups suck

Focus groups really do suck. I've been in a couple and by the end, we gave shitty advice about the phone/gadget. If you're building mediocre, also-ran products, get a focus group. If you're making something new, get good designers and trust them.

Noise Between Stations: A Business Design Blog � Blog Archive � Gladwell on why focus groups suck